X: The Experience When Business Meets Design – GetAbstract Summary

Tutorials and tips on Video and Content Marketing.

Busy?

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The thoughtful folks at GetAbstract have you covered if you’re working in any related field to experience, design, CX, UX, marketing, branding, service disign, etc.

They assembled a summarized version for busy executives and entrepreneurs. The text and audio version of X: The Experience When Business Meets Design  is available now.

X by Brian Solis Take-Aways

Designing a worthy customer experience is a competitive necessity.

Customers share their experiences via social media.

More buyers are basing their purchase decisions on the experiences that other consumers share.

Most companies fail to prioritize the customer experience.

Companies that believe in serving customers have a person or team responsible for designing each step of the customer experience.

Offering a great experience requires seeing things from your customer’s perspective.

Begin your improvement process by mapping the experience you currently offer.

Learn about all areas of your customers’ lives, not just their product preferences.

Create a storyboard with composite customer personas to help you visualize the experience you want to design.

Build drama and excitement into every moment of your customer’s experience, including opening the product box.

What You Will Learn

1) How customer experience became the most important criterion in consumer brand choices and,

2) What methods you can use to design your consumers’ experience.

 

Photo Credit: Ken Yeung

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