Culture 2.0: Why a Digital Culture is a Competitive Advantage

Some advice on Video and Content Marketing.

Ah, the days when we could travel for to conferences.

I’d like to share one fond memory with you because this topic is only more relevant in a post-pandemic world.

I was invited to give a keynote presentation at Social Business Forum X in Milan.  The theme of the presentation was the importance of building a digital culture to compete in an era of “digital Darwinism.” At the center of it, is not technology, it’s a renewed human-centered approach to employee engagement and experiences designed for modern trends, life and work styles and competitiveness.

My favorite shot is at the end when everyone held up a copy of Lifescale: How to Live a More Creative, Productive and Happy Life. It was the book’s debut in Italy!!!

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